We help financial brands, leaders and teams to compete successfully in an ever more competitive and fast-changing industry.
Otaara started in 2011, founded by William Cottam who since 1999 worked in Brand Strategy, Marketing and Advertising roles with some of the most well-known and highly respected financial brands in the United States.
During this time William realized that banks lacked an insightful and consistent resource for recognizing and understanding the most notable and compelling customer-facing initiatives launched by banks globally. This led to William founding Otaara.
Otaara began with a focus on helping banks in South East Asia, South Africa and India. We then began servicing select banks in Australia, East Asia, Middle East and North America.
We don't advertise or post to social media. Our new client relationships are driven through face-to-face contact and word-of-mouth referrals.
During this time William realized that banks lacked an insightful and consistent resource for recognizing and understanding the most notable and compelling customer-facing initiatives launched by banks globally. This led to William founding Otaara.
Otaara began with a focus on helping banks in South East Asia, South Africa and India. We then began servicing select banks in Australia, East Asia, Middle East and North America.
We don't advertise or post to social media. Our new client relationships are driven through face-to-face contact and word-of-mouth referrals.
Leadership
William Cottam is the Founder and Managing Director of Otaara. William's experience spans both agency and client-side, working with organisations of all sizes and on some of the most recognised brands in the world.
As a UK citizen and US green card holder with extensive international experience working for European, Asian, Middle Eastern and US banks, William is uniquely positioned to advise clients on global trends, challenges, opportunities and initiatives.
William moved from London to San Francisco in 1999 to work for a multi-award winning brand marketing agency, advising Bank of America and Charles Schwab on corporate branding initiatives. In 2006, William joined the brand strategy team at Capital One working on the launch of the Capital One Bank brand in New York, Texas and the Mid-Atlantic region. Other duties at Capital One included value proposition development for new retail and business banking products and managing media, advertising and brand strategy for the commercial banking group.
William is responsible for Otaara's business development and management of the company's key accounts.
As a UK citizen and US green card holder with extensive international experience working for European, Asian, Middle Eastern and US banks, William is uniquely positioned to advise clients on global trends, challenges, opportunities and initiatives.
William moved from London to San Francisco in 1999 to work for a multi-award winning brand marketing agency, advising Bank of America and Charles Schwab on corporate branding initiatives. In 2006, William joined the brand strategy team at Capital One working on the launch of the Capital One Bank brand in New York, Texas and the Mid-Atlantic region. Other duties at Capital One included value proposition development for new retail and business banking products and managing media, advertising and brand strategy for the commercial banking group.
William is responsible for Otaara's business development and management of the company's key accounts.
Careers
Research & Marketing Lead - London
Otaara is looking for a creative, collaborative and versatile bank marketing or bank product innovation specialist who is full of ideas and knows how to analyse new bank marketing, product, service and customer experience initiatives.
Core responsibilities include:
Requirements:
What we offer:
How to apply:
If this sounds like a challenge you’d enjoy, get in touch with William Cottam, founder (wcottam@otaara.com) explaining why you would like to chat and send along your CV.
Otaara is looking for a creative, collaborative and versatile bank marketing or bank product innovation specialist who is full of ideas and knows how to analyse new bank marketing, product, service and customer experience initiatives.
Core responsibilities include:
- Uncovering notable new products, services and campaigns then writing summary articles
- Managing, and editing your own articles ensuring timely delivery, and quality, clarity, accuracy and consistency of style
- Development of additional reports that can be purchased by clients
- Working with founder to assess and develop product vision, strategic priorities, and business cases to grow BankBulb’s revenue and reputation
- Research including desk research and data analysis on report topics, as well as potential clients
Requirements:
- Critical skills include understanding of retail banking industry dynamics, brand strategy, project organisation, being a strong communicator and team player, workflow management and managing senior client relationships.
- 5+ years of experience working for a retail bank in the UK or elsewhere in either marketing or product development/innovation role(s)
- Mindset for self-direction, generating your own work that contributes to the growth of the company’s revenue and reputation
- Comfort with uncertainty and the ability to change tack without experiencing discomfort (projects can arise / change focus at the last minute)
- Flexibility, as BankBulb is a young business, a willingness to get involved in all aspects of the business as needed is key!
What we offer:
- Competitive salary, depending on experience, plus equity
- 25 days of annual leave plus the usual public holidays
- Flexible working hours and the option to work from home some days
- The chance to immediately impact the business growth, to build a larger team over time
How to apply:
If this sounds like a challenge you’d enjoy, get in touch with William Cottam, founder (wcottam@otaara.com) explaining why you would like to chat and send along your CV.