Strategy Consulting - OTAARA

Strategy & Innovation Services
BankBulb is used by banks to discover and understand what’s changing in banking around the world. These insights help banks to benchmark and prioritise their pipeline of brand defining propositions and advancements. Our Strategy & Innovation Services help clients turn that global view into clear choices, sharper propositions and practical plans for their own market. We blend BankBulb's always‑on market intelligence with hands‑on experience of advising financial institutions on strategy, growth and governance across markets. These services help you move quickly from “what is happening?" and "why is it happening?” to “what should we do next?”

Business Strategy
We work with your leadership team to cut through noise and focus on where BankBulb's insight shows the market is really moving. Using live examples from BankBulb, we help you understand how peer banks and fintechs are responding to shifts in customer behaviour, regulation and technology – and what that means for your own priorities. The result is a concise view of where to play and how to win: priority segments, product areas, capabilities and partnerships.
Engagements are highly collaborative and paced to your reality. We typically start with a short diagnostic using BankBulb cases to surface opportunities and risks, then co‑create a focused strategy with your core team. This can include growth themes, initiatives, high‑level economics and an initial roadmap that your teams can own and refine.

Innovation & Ideation Workshops
Our innovation workshops use BankBulb content as fuel for fast, practical ideation. We curate relevant examples of global banking innovation – across propositions, channels, data, partnerships and business models – and use them as prompts to challenge current thinking and spark new ideas. Sessions bring together people from across your business (product, risk, distribution, operations, marketing) to build concepts grounded in real market moves, not blue‑sky theory.
Workshops are designed to deliver outputs you can act on: prioritised opportunity areas, initial concept outlines, and clear next steps for testing and development. Stuart brings long experience of facilitating executive and cross‑functional workshops, helping groups move from observation to decision in the room. You get a shared view of what’s possible, and a shortlist of ideas with clear ownership and momentum.

Value Proposition & Brand Positioning
We help you sharpen how you show up to customers and the market, using Otaara’s view of emerging propositions and BankBulb’s examples of best practice from around the world. Together, we explore how competitors are framing their offers, where the white space is, and how your strengths can be translated into a proposition that is simple, distinct and credible. This can apply to a specific product, a segment (e.g. SMEs, affluent, youth) or your overall retail or business banking brand.
Typical work includes clarifying target customers, defining the value you deliver, and turning this into messaging, proof points and experience principles your teams can use. Stuart has helped multiple financial services brands define and implement their value propositions and go‑to‑market strategies, giving you both a structured approach and practical examples of what works in regulated environments. The outcome is a proposition your teams can rally around – and customers can immediately understand.

How We Work
All Strategy & Innovation engagements start from your reality and BankBulb's data. We begin by selecting relevant BankBulb cases that reflect your challenges and ambitions, then build from there. Assignments can range from a single workshop to a multi‑month programme; in every case, the aim is to leave you with clarity, ownership and tools you can reuse.
To discuss an assignment please email Stuart Maclachlan, Head of Strategy Consulting Services.

London: +44 (0)20 33556621
Email: [email protected]

Office Address: Otaara Limited, 48-49 Princes Place, London, W11 4QA, UK
Registered Address: 7-9 The Avenue, Eastbourne, East Sussex, BN21 3YA, UK